The questions they'll have to answer from the media while answering their own questions about the future of the team. James' passive-aggressive tweets are about as transparent as Kim Kardashian's nude selfies - they both scream: 'Look at me! Look at me!'Īnd it's not just about how James' tweets (not to mention his midseason vacays to see Wade) affect him, but how his teammates will be affected. Maybe we're all reading too much into his tweets - and reading them wrong - but if he didn't want the attention or to start rumors about being unhappy in Cleveland - if he didn't want everyone talking about where he'll play next season, then he wouldn't stoke the social media fire. Or the post that began, ' It's ok to know you've made a mistake,' that he fired off while spending his off days in Miami with old Miami Heat teammate Dwyane Wade. Of course, social media might not be such a distraction if he hadn't spent the last month creating drama with cryptic tweets like: Just James' way of getting his focus ready heading into the postseason.

With the NBA playoffs looming, LeBron James has started to cut down on the outside noise, paring down his social media usage as he heads to total blackout - what he's called in the past 'Zero Dark 23.' At least that's what one source said about his recent unfollowing of the Cavaliers' Twitter and Instagram accounts.

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